Play local. Build loyalty.

If you run a café, bar, restaurant, retail space, or anywhere else that plays music, The Pack offers something no major streaming service ever built: a genuine connection between your business, the musicians who actually live in your neighbourhood, and the customers the two of you already share.

The business case

Stream local, original, unsigned artists straight to your customers, rather than whatever a global playlist algorithm decided was generically appropriate. Geo-fenced playlists that reflect your specific area and your actual clientele, not a template built for every café on every street. A rewards programme that lets you set the value and turn customer interaction into something worth having, on your own terms. Genuine visibility as a supporter of the local music community, the kind customers notice and remember. And de-identified local music economy data, so you can understand your audience properly instead of guessing.

On licensing

In Australia, every business playing recorded music needs a licence, regardless of which streaming service is behind it, so you'll still need your OneMusic licence either way. What The Pack adds on top is the part that actually matters: a direct pipeline from your subscription to the artists your customers are hearing in the room right now. We're also working with APRA AMCOS on partnership opportunities that recognise our particular focus on Australian unsigned artists, and Stanley's rather pleased with how those conversations are going.