Play local. Build loyalty.

If you run a cafe, bar, restaurant, retail space, or any venue that plays music, The Pack offers something no major streaming service does: a genuine connection between your business, the musicians who live in your neighbourhood, and the customers you share.

The business case

• Stream local, original, unsigned artists to your customers

• Geo-fenced playlists that reflect your specific area and clientele

• A rewards programme to incentivise customer interaction — you set the value

• Visibility as a Pack supporter in the local music community

• De-identified local music economy data to help you understand your audience

On licensing

In Australia, all businesses playing recorded music need a licence regardless of the streaming service they use. You'll still need your OneMusic licence. What The Pack adds is the ethical layer — a direct pipeline from your subscription to the artists your customers are actually hearing.

We're also working with APRA AMCOS on partnership opportunities that recognise our unique focus on Australian unsigned artists.