The music industry is broken. Most independent artists earn less than $300 per year in streaming royalties. Global platforms favour major labels, opaque algorithms dictate who gets heard, and local scenes struggle for recognition.
The Pack was created to invert this model. We’re a cooperative owned by musicians, business partners, and listeners—united by a shared dream: to reclaim value for creators and preserve the vibrant diversity of our musical culture.
Our platform is built on solidarity, transparency, and a fierce commitment to community. We celebrate depth over clicks, authenticity over virality, and artist wellbeing over profit extraction. Welcome to a movement that puts people before algorithms.
Why The Pack Exists
Read our Papers
Read our Papers
Want to refresh your memory on our 2018 White Paper - where we first sounded the alarm on globalised streaming? Check it out here.
Year after year the streaming economy has become more extractive and exploitative—leaving the vast majority of independent artists invisible, underpaid, and creatively stifled. The Pack promotes a nine-point agenda of bold, actionable challenges to reset power in the streaming landscape and protect local music cultures.
Read the Provocations Paper below to explore our recommendations—and join us in demanding a fairer, artist-first music economy.
We want to fix this broken system. This paper demonstrates how a relatively small, focused streaming platform dedicated to unsigned Australian artists could create a revenue stream that dwarfs current government funding, while pioneering a user-centric payment system that ensures fair compensation reaches the artists who need it most.
Read our Market and Cultural Impact Paper below to learn more about how we can change music streaming.
Our Origins Story
Building the Pack has been a very long, very bumpy and oftentimes very exhausting journey for its original co-founders, who are simply two independent female musicians from little old Perth, WA, who got tired of being told by big bucks corporations with nepo-billionaire bosses who could hear their music. They decided to build something to give the middle finger to major streaming services. You can read their story below.
The Pack’s Manifesto.
Our Manifesto articulates our cooperative’s foundational principles, revolutionary vision, and policy positions to reclaim music as art, empower creators, and build an ethical, artist-first ecosystem. It’s our touchstone and our marching orders. It reminds us to stay true to our goal and to walk alongside our members, always.