Building the Pack has been a long, bumpy and oftentimes exhausting journey for its original co-founders, two independent female musicians from little old Perth, WA, who got tired of being told by big bucks corporations with nepo-billionaire bosses who could hear their music. They decided to build something to give the middle finger to major streaming services.

The Pack has been nine years in the making. It was born in frustration, built in stubbornness, and nearly killed three times along the way — by developers who got into the ring with crypto gaming and lost, by 30+ grant rejections that would break the spirit of most people, and by an acquisition offer that would have made the founders comfortable and betrayed everything they'd set out to do. obviously, they said no.

This story matters. Because it explains why the co-operative model isn't a PR angle — it's the only model that was ever going to survive long enough to get built. You can read our story below.