Silhouettes of people with hands raised at a concert or music event, colorful stage lights and screens in the background.

Why we’re a co-op,

not a corporation

What Is a Cooperative?
A cooperative is a member-owned, democratically governed organisation built to serve its community rather than outside investors. Every member has an equal say in decisions and shares in the success of the project. For more on cooperatives, and the principles under which we operate, check out the International Cooperatives Alliance.

Why We’re a Platform Cooperative
The Pack chose the platform co-op model to put power back into the hands of those who create and consume music. Yes, it does mean our investment options are limited… but we’re true to our principles, and our community.

By pooling our voices and resources, we ensure that revenue follows listening, data stays in artists’ hands, and major shareholders can’t override our values. This structure makes our platform truly equitable, it’s baked into our business model. Immutable.

Our Cooperative Rules.

The Mechanics

  • Musician playing an electric guitar on stage with colorful lights.

    Unsigned & Indie Artists Only

    We will feature only original, human-created music from unsigned or independently signed musicians. This is a safe space for creativity that’s not driven by corporate agendas or big tech.

  • Three musicians playing cellos on stage in a dark setting, with a person with red hair visible in the foreground.

    Artist-Centric Payments

    Every time you stream a track, the artist you listen to gets paid fairly. No more pro-rata splits that funnel your subscriptions to artists you don’t even like, let alone listen to.

  • Blurry image of two people performing on stage, one holding a microphone, with stage lights and fog.

    Artist Ownership

    Musicians retain full rights to their work, data, and creative decisions. Our cooperative structure ensures that revenue flows back to the community, not shareholders.

  • A jazz band performing on stage with a singer and musicians playing saxophone, guitar, and other instruments, amid colorful stage lighting.

    Hyper-local Discovery

    We connect artists with local listeners, businesses, venues and local governments. Discover community-powered playlists that highlight the best of your region.

  • People dancing on a stage with colorful lights and fog at a nightclub or concert.

    Human Curation

    Community curators - like you - shape playlists that celebrate local music and elevate underrepresented voices. No black-box algorithms here. We value diversity, cultural context, and genuine connection.

  • Two musicians playing saxophone and guitar on stage with colorful curtain background.

    Ethical Tech & Data Sovereignty

    Our platform is designed around artist-first data policies. You control your information; we never sell or exploit it. First Nations data governance and cultural preservation are embedded in our architecture.