<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.packmusic.au/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-27</lastmod>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/your-distributor-works-for-the-competition-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/2029c993-bfe2-480d-a68a-8c00bca1f3c9/images+%283%29.jpg</image:loc>
      <image:title>Blog - Your Distributor Works for the Competition Now - Universal Music Group completed its $775 million acquisition of Downtown Music Holdings in February 2026. Downtown is the parent company of CD Baby, FUGA, and Songtrust — the distribution platform used by millions of independent artists to release music, the B2B distribution infrastructure used by thousands of independent labels worldwide, and the publishing royalty collection service used by over four million creators globally. These platforms are now subsidiaries of the largest recorded music company in the world.‍ ‍</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/follow-the-money</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1dd30bc3-b95a-46bd-8c1a-3cf995332550/Spotify-Change.png</image:loc>
      <image:title>Blog - Follow the Money - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/the-71-percent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/ae21fab2-3b0a-47e1-acb1-8e7ae515f84d/ai-thumbnail-1_1024x1024.webp</image:loc>
      <image:title>Blog - The 71 Percent - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/the-opt-out-trap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/4572fe05-35fe-4025-b624-ef2474b8e777/opt-in-opt-out-scaled-1.jpeg</image:loc>
      <image:title>Blog - The Opt-Out Trap - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/meet-the-new-pirates</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1774142258003-BLHMIMQ7JA4NG6F3WET8/unsplash-image-wGeOC9qD7q4.jpg</image:loc>
      <image:title>Blog - Meet the New Pirates - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/the-great-social-media-reckoning-why-arts-marketing-must-evolve-beyond-the-algorithm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1765247698459-1H1HY8IMN7LUC2JVFLLR/unsplash-image-kTSEh4dQ9Yo.jpg</image:loc>
      <image:title>Blog - Build Your Brand, Feed the Machine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/7d76474a-01ba-4525-af3a-d5a2963fbc76/illustrationDronesWithLogo.webp</image:loc>
      <image:title>Blog - Build Your Brand, Feed the Machine - Daniel Ek's €600 million investment in Helsing, a military AI company, produced its own version of this testimony from the music side.(5) Artists including Deerhoof pulled their catalogues from Spotify in response, describing the platform as 'an already widely hated data-mining scam masquerading as a music company.' A platform whose founder is investing in autonomous weapons technology is one whose business interests have become legible in ways that complicate the 'we're just connecting artists and fans' positioning.</image:title>
      <image:caption>Graphics attribution: Leaf &amp; Core</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1765248292192-LM7Q9O5REW5SEW2ESF4K/unsplash-image-rzBfJ6sMmzA.jpg</image:loc>
      <image:title>Blog - Build Your Brand, Feed the Machine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/music-streaming-and-the-platform-cooperative-a-match-made-in-music-heaven-finally-some-good-news</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/75cd17a0-ea9d-485c-8881-fba6331aa0e6/7cooperativeprinciples-190726061057-thumbnail-4-1.webp</image:loc>
      <image:title>Blog - The Oldest New Idea in Music - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/death-by-a-thousand-closures-how-wa-is-systematically-murdering-its-music-venues-and-pretending-its-not-their-fault</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1765245800948-KB2WJCFPBU6GVET6W59L/unsplash-image-1dHjSI6aQZc.jpg</image:loc>
      <image:title>Blog - Death by a Thousand Closures - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1765246136894-GGR8ZWJAKKPFROMXD8LH/unsplash-image-gUK3lA3K7Yo.jpg</image:loc>
      <image:title>Blog - Death by a Thousand Closures - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/the-anxiety-economy-how-was-music-industry-runs-on-mental-health-exploitation-and-calls-it-following-your-passion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1765244772102-W0RV5MIMY7OGSWYGFEKU/unsplash-image--fgE_DRTT7k.jpg</image:loc>
      <image:title>Blog - The Cost of the Calling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/91c75833-ad88-469f-bcbe-d18047bbb38a/screen+7.PNG</image:loc>
      <image:title>Blog - The Cost of the Calling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/the-2-million-joke-how-wa-treats-musicians-like-spare-change-and-why-thats-not-actually-funny</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1765247123769-AWSSDL4VHDD9LYR1WRMO/unsplash-image-3KhYGXbLUto.jpg</image:loc>
      <image:title>Blog - Seventy-Two Cents - Make it stand out</image:title>
      <image:caption>Coldplay doing what Coldplay do…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1765247478042-GEC53L5DAG4TZSZZYF15/unsplash-image-K05Udh2LhFA.jpg</image:loc>
      <image:title>Blog - Seventy-Two Cents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/the-great-brain-drain-how-wa-educates-musicians-then-exports-them-for-free</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1765242747096-IOEUJ9M61LKTPM5RRY1F/unsplash-image-S-vWVfbGr28.jpg</image:loc>
      <image:title>Blog - Australia's Most Expensive Talent Export Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1765242815932-B7405NLR4AFPBIGZ5P7X/unsplash-image-gUK3lA3K7Yo.jpg</image:loc>
      <image:title>Blog - Australia's Most Expensive Talent Export Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1765244424648-DN7ZLGUB2WSK8I8KMF7C/unsplash-image-w-M35eO3-rs.jpg</image:loc>
      <image:title>Blog - Australia's Most Expensive Talent Export Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/spotifys-ceo-steps-down-into-the-chair-next-door-a-masterclass-in-changing-sfa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1765241332282-41O92QWT0RRNSUC40S9U/unsplash-image-SwKf1x2_hRo.jpg</image:loc>
      <image:title>Blog - Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/the-sound-of-transparency-why-ai-music-labels-matter-even-for-platforms-that-say-no</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1765242097218-94LDJ7CPW1N63OJH9MRD/unsplash-image-U3sOwViXhkY.jpg</image:loc>
      <image:title>Blog - The Label on the Label - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1765242209691-82NKZD5ONB6BUNAIY7BC/unsplash-image-1oKxSKSOowE.jpg</image:loc>
      <image:title>Blog - The Label on the Label - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/the-streaming-prosperity-illusion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1765250108496-Y9E65SL7P0149BLI9S4D/unsplash-image-85Ki4n1dsZw.jpg</image:loc>
      <image:title>Blog - Digital Sharecroppers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/e3911e06-e047-4845-8817-a3d3cd3559aa/71jHV87DrwL._AC_UF1000%2C1000_QL80_.jpg</image:loc>
      <image:title>Blog - Digital Sharecroppers - Alan Krueger's Rockonomics documents how the music industry has always been characterised by extreme concentration of returns at the top of the distribution curve.4 The streaming era has not created this inequality. It has intensified it and extended it downward, eliminating the middle tier of sustainable music careers that existed — imperfectly, with its own inequities — in the era of album sales and radio. The old model had significant problems. It also had a category of artist who could build a career on a regional following, a loyal niche audience, a slow-developing reputation. That category has largely been eliminated by a royalty model that requires global scale to generate meaningful income.</image:title>
      <image:caption>Trickle-down streaming economics — the promise that platform growth would eventually generate enough revenue to support the broader artist sector — has had more than a decade to demonstrate its validity. The evidence is in. Platform revenue has grown. Per-stream royalty rates have declined. The share of streaming income going to the top fraction of rights holders has increased. Artist poverty has deepened. Wealth has not trickled down. It has concentrated upward, with the efficiency of a system designed to produce that outcome, which is what it is.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/howstreamingsavedlocalmusic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1a2199b3-d46a-4138-9b51-fa0c81715ae7/Black+and+Blue+Abstract+Phone+Technology+Instagram+Story.jpg</image:loc>
      <image:title>Blog - The Maths That Shouldn't Work</image:title>
      <image:caption>Here is a number that deserves a moment of silence: $5,000. That is the total government funding The Pack Music Co-operative has received across five years and more than twenty grant applications. Not $5 million. Not $500,000. Five thousand dollars, which is less than the average annual salary of one junior public servant, approximately what a mid-tier Perth accountancy firm spends on printer cartridges, and by a significant margin the funniest number in Australian arts policy. It would be funnier if it weren't also the answer to why Australian musicians are still poor. Here is the other number: $420 million. That is the projected annual direct payment to unsigned Australian artists if The Pack reaches the subscriber base that government-commissioned research suggests is available. One is what the government has put in. The other is what the model could generate — not for shareholders, not for major labels, not for platform operators in Stockholm, but for the artists who made the music. The gap between those two numbers is a policy choice, not a funding oversight. In 2025, Music Australia released the final report in its Listening In research series. Among the findings: 42% of music-engaged Australians said they would pay for a dedicated Australian music streaming service.(1) The strongest interest came from First Nations Australians, regional Australians, and people under 35. These are not niche demographics. They are substantial communities who told a government-commissioned study that they want exactly what The Pack is building. The government commissioned the study. It knows what the study found.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/thepackbonus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1752317900531-ZZQUQE1RAQNDQW21W3CS/Pack%2BMockup.jpg</image:loc>
      <image:title>Blog - Where Your Money Goes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1752318544964-G0HDPA9731KL6ER46A5Q/unsplash-image-4q_1c0rd1A0.jpg</image:loc>
      <image:title>Blog - Where Your Money Goes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/abetteralgorithm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/cddccdcf-4ba0-4a82-a647-cb6b1e33ff8d/mockup.jpg</image:loc>
      <image:title>Blog - The Algorithm That Actually Serves Artists - Picture this: you open a streaming app in Perth and the first recommendations are artists from Perth. Not because an AI has determined that local music will maximise your engagement time, but because the platform was designed by people who live here to connect listeners with the musicians they share a city with. The recommendation is optimised for community, not session length. This is not how current streaming works. It is what The Pack is designed to do. The gap between those two things is the argument.</image:title>
      <image:caption>The streaming recommendation algorithms of the major players are engagement optimisation systems, not personalisation systems. Personalisation would mean the platform tries to show you what you genuinely want to hear. Engagement optimisation means the platform tries to show you what keeps you listening longest and returning most frequently, which has less to do with your musical taste than with what has the highest completion rates, the strongest replay frequency, and the most powerful playlist placement deals. Playlist placement deals require a marketing budget. Most independent artists do not have one. This is not a coincidence the platforms are in a hurry to correct.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/70c96bc8-9b89-4c6d-a95a-6af5006b5940/Untitled+design.jpg</image:loc>
      <image:title>Blog - The Algorithm That Actually Serves Artists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/supersizedstreamingsucks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/3d66a1b1-82ec-439f-9e77-94812b3181ec/unsplash-image-wXU9yeANElg.jpg</image:loc>
      <image:title>Blog - Turns Out the Whole World Wants to Tell Supersized Streaming to Shove It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/84c16303-36f6-4db8-9bea-9150db621658/unsplash-image-qKXEDAitSPM.jpg</image:loc>
      <image:title>Blog - Turns Out the Whole World Wants to Tell Supersized Streaming to Shove It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/thefinalcountdown</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/b8e2d024-9f0b-4d25-accd-28bea4b68fae/unsplash-image-Oaau9mDniWo.jpg</image:loc>
      <image:title>Blog - Every Stream is a Vote - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/brokenindustry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/eefca1e8-d6e1-4bf0-b338-36adf1c27d07/music+sticker+badge+for+ptomotion+freeject+1.jpg</image:loc>
      <image:title>Blog - All that Glitters is not Gold - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/tuningin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1751618949220-A0SF5X8NVT5IWY4W78OJ/unsplash-image-8dOk8JVESxY.jpg</image:loc>
      <image:title>Blog - Tuning in to the Future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/streammeariver</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1751618377335-9USGK1PU1Y3YLD5ZFNH0/unsplash-image-By96LAr-34o.jpg</image:loc>
      <image:title>Blog - The Sad Tale of Music Algorithms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/notfitfortherunway</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1751617876283-YRZAYV60918SEVC20JGH/unsplash-image-fd_BtZk7mEQ.jpg</image:loc>
      <image:title>Blog - This model's not fit for the runway, folks! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/takingitslow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1751629723745-EUCM3MZP1U2ZFJBQMBH5/unsplash-image-FTKfX3xZIcc.jpg</image:loc>
      <image:title>Blog - Why taking it slow might be the way to go - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/femalefounders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/37d13c8f-c90c-4ab5-a160-1c81f200c8b5/19144125_1323656331081553_7525353712708164314_o.jpg</image:loc>
      <image:title>Blog - Is it a Faux Pas to identify yourself as a Female Founder? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/artsasasocialenterprise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1751631451420-YCOEU3GB131X2T826832/unsplash-image-hrvz2OByF1M.jpg</image:loc>
      <image:title>Blog - Why the arts ARE a social enterprise. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/leanbacklistening</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/digitalkilledtheradiostar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1751630765963-U5J20SH0AW7GQY8ATX76/unsplash-image-1y8e5hpGNzI.jpg</image:loc>
      <image:title>Blog - Digital Killed the Recording Star? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/blog/butyoudoitforlove</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/2d4a9707-3039-48ed-a354-3eb86a3a0cce/Picture4.jpg</image:loc>
      <image:title>Blog - But You Do It For Love.</image:title>
      <image:caption>If you’re a musician you’ll undoubtedly have had friends, family and even fans say to you: ‘but you do it for love, don’t you?’ And yes, as creators, we often do. We do what we love because we can’t not — because it is our way of giving back to society; of telling stories; of reaching people and communicating beyond words. It is our way of using our skills and gifts. It is our way of making sense of the world. But just think for a second what asking that question actually says to us as musicians.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/5d6b5804-20ea-433c-a1b7-7ae0c352e2ec/7.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/who-we-are</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/e96c3396-6465-4f7e-bd2f-3b2cc1014bc1/1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/25f8e6c4-03e5-41ba-bead-bf16074d3cc6/Pack%2BMockup.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/3eddb8fe-ce11-494d-8003-d5e0bc9ccd70/52.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/fdf67b86-edb9-4c62-b0a5-2526c286bc6c/6.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/what-we-do</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/89c21fa4-25ee-4f84-b2ba-9a560325ee7b/38.jpg</image:loc>
      <image:title>What We Do</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/ca46c1ed-9d64-4203-8a5e-69875dabeb67/29.jpg</image:loc>
      <image:title>What We Do</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/9e3f231b-c40a-4c29-aa3d-d0c79797c979/33.jpg</image:loc>
      <image:title>What We Do</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1ffc24c2-19e3-49ba-b130-08544faee3de/44.jpg</image:loc>
      <image:title>What We Do</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/ff5ac4cc-3403-4878-bd60-9e596b419b20/40.jpg</image:loc>
      <image:title>What We Do</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/27e1bf7f-8003-448e-b651-27aa6578fa40/30.jpg</image:loc>
      <image:title>What We Do</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/ceb2e0cd-2d5d-41a2-b3fa-72673a20e2a1/24.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/join-the-pack</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg</image:loc>
      <image:title>Join the Pack</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg</image:loc>
      <image:title>Join the Pack</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg</image:loc>
      <image:title>Join the Pack</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg</image:loc>
      <image:title>Join the Pack</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/b3517329-2cd4-4d6c-bd7d-2f71f8f74156/4.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/6cc4d001-5415-4578-988e-684a298452be/22.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/c27cf3ff-428a-4a52-97b7-f7dabe4c85c0/19.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/4b2f20e7-d8eb-4e40-9d1a-2c49a2a1e7c7/49.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/2490ac37-6bb9-4d9f-85f1-1efb094f55d6/47.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/4e6ac6eb-936c-41a7-981e-cf9f3c0335b8/53.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/1e7d65be-0aee-4ffa-ba96-270a1a797bf2/40.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/f51f7da0-17ee-47b5-8980-2b2de58fbb09/27.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/37ce29d8-4523-44a2-a160-333c73c3f4f1/46.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/67762cf8-f19d-4fe0-8c29-45261d5e8dc8/35.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/the-board-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/c4ddb906-349e-4b59-8c9f-6119ff431d97/Melanie+Bainbridge+3.jpg</image:loc>
      <image:title>Our Board</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/a67fa4d1-5cb2-43c0-b5cb-f255f13ab47c/Harry+Deluxe+by+Hank+Kordas.JPG</image:loc>
      <image:title>Our Board</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/eb7ab541-c208-4ef5-8401-9af679863fe9/Mike+Fuller.jpg</image:loc>
      <image:title>Our Board</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/844cffc8-62fb-466b-ab70-df8352847a53/_67A9915-Edit.jpg</image:loc>
      <image:title>Our Board</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/b817cea8-305b-4383-8a90-7f6cab41b3d1/Pip.jpg</image:loc>
      <image:title>Our Board</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/7aedd1aa-6438-4772-b534-6e645bcb0cb7/1728372750362.jpg</image:loc>
      <image:title>Our Board</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/10a372d9-fa9b-4728-9e2f-9f860f4387b7/1740109194020.jpg</image:loc>
      <image:title>Our Board</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/de34c71d-fd30-4d70-ac9c-b3e00d86ec1f/IMG_7352.jpeg</image:loc>
      <image:title>Our Board</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/d665cc53-7d12-49cb-b81a-0f9eb2fc5b19/Ngaire+Greenwood+LinkedIn+profile.jpg</image:loc>
      <image:title>Our Board</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/3c610bf1-ba59-480d-865f-b37f1f070443/Messenger_creation_67A5532C-1AFE-442C-8131-5E9D0F4D03C5.jpeg</image:loc>
      <image:title>Our Board</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/2e6b5da8-2b4c-4b86-9f08-5942cf0929e1/1d4d4353-42b7-480d-be4a-5d9b2f275ceb.jpg</image:loc>
      <image:title>Our Board</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/30e5ad3b-f54b-40cf-b581-54a0d42a83fe/Josie+Hacking.jpg</image:loc>
      <image:title>Our Board</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.packmusic.au/partner-with-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/eefca1e8-d6e1-4bf0-b338-36adf1c27d07/music+sticker+badge+for+ptomotion+freeject+1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683d79bf590709507321bf76/7ac93257-bcab-4b59-a338-4a493b06c7c2/Untitled+design.png</image:loc>
    </image:image>
  </url>
</urlset>

